JCDecaux closing in on Russ Outdoor

As reported in Russian business daily Kommersant, JCDecaux has announced its intent to acquire 25 per cent of outdoor advertising operator Russ Outdoor, previously known as News Outdoor. Initially the largest outdoor advertising company in Russia will increase its interest in another Russian outdoor operator BigBoard (which also operates in Ukraine) from 50 per cent to 100 per cent, by acquiring 50 per cent from the Czech BigBoard Group.

Then it plans to contribute the Russian assets of BigBoard to the charter capital of Russ Outdoor.Other shareholders in Russ Outdoor include VTB Capital and Marathon Outdoor Cooperatief managed by Alfa Capital Partners and CTC founder Peter Gerby.

First of all, however, it will need to obtain the approval of Russia’s Federal Antimonopoly Service.

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